ISLAMABAD: Pakistan has opportunity to capture Russian market as importers have expressed interest in importing Pakistan’s apple.
According to a private news channel report, Pakistan, with production of 1.495 million tonnes production of apple, stands at number 10 in global rankings whereas overall trade of apple has surpassed 6.5 million tonnes.
Analysts believe Pakistan can earn foreign exchange reserve by capturing soaring global apple market.
Analysts urge government to facilitate farmers with provision of latest technology in this field and by discovering new markets.
Spokesperson of Apple Growers and Exporters Association said demand for Pakistani apple is surging in the international market. He disclosed that with adoption of modern techniques in farming, apple production can be increased by 2 tonnes per acre and country can earn Rs30 billion additional income.
He said France, Belgium, Chile, Netherlands and United States are countries that top list in apple production.